Wawa Catering Launch
More Than Production Work
In 2018, Wawa's marketing team reached out for a studio to handle production work for printed store materials. When we met, the conversation expanded: Wawa was launching a catering offering and needed a suite of materials to bring it to market. We developed three design directions, all working within Wawa's existing type and color palette while giving the catering line its own distinct feel.
A Farm-to-Table Direction
The direction Wawa chose leaned into a farm-to-table aesthetic — warm, approachable, and food-forward — a natural extension of the brand into a more considered dining context. We translated that sensibility across a six-panel tri-fold menu, a sell sheet, a price sheet, a front door cling, and an easel display with a menu pocket. Every piece needed to feel unmistakably Wawa while signaling something new.
